Coming Soon was a street intervention performed at dawn on May 18, 2002 by the Stuff and Nonsense Urban Pranksters, a contingent of seven anonymous Atlanta artists performing against greed and consumerism. The artist-pranksters hand pressed pre-made vinyl lettering on the windows of abandoned storefronts in the Fairlee-Poplar district of downtown Atlanta Georgia, proclaiming the imminent arrival of imaginary businesses.
All signs began with the words “Coming Soon”…followed by a mix of humor and seriousness:
“Coming Soon…A Decent Café
Open after 6:00”, “Coming Soon…Reasonable Rents”, “Coming Soon…A 24 Hr. Grocery”
Coming Soon was about the belief that downtown Atlanta suffers from the pathology of treating space as investment property rather than as building blocks in a vibrant community.
All ideas for businesses needed in the community were obtained from members
of the Downtown Atlanta Neighborhood Association in a meeting with Stuff n'